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ROC @ WORK Series Key session from the 2022 Revenue Optimisation Conference. Connect with speakers during these 1 hr Zoom sessions scheduled over the coming months.

Using Consumer data in an integrated way to drive decisions

A talk by Ivy Esquero
Head of Planning, Strategy & Insights - APAC, Hilton

10 August 2022, 06:00 AM

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Categories covered by this talk

About this talk

Agenda:

Hear from a hotelier who dedicates 100% of her time to data insights. Ivy has some case studies from Hilton on the magic things you can achieve from using consumer and social data to drive audience understanding and some practical ways to use it to drive stronger connection with consumers.

Speaker:

Ivy Esquero, Director, Planning, Strategy & Insights – Asia Pacific, Hilton

Followed by an open discussion with other hoteliers.

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