Hoteliers take on attribute based pricing

A talk by Basak Denizci Guillet
Professor of Revenue Management at the School of Hotel & Tourism, Hong Kong Polytechnic University

Register to watch this content

By submitting you agree to the Terms & Privacy Policy
Watch this content now

Categories covered by this talk

About this talk

Attribute Based Pricing (ABP) is hotel’s specific pricing strategy of their products and services at an attribute level, requiring the hotelier to completely break down their product bundles to allow hotel guests to build and price their ideal room during the booking process using individual attributes of the room and rate plan. We conducted semi-structured in-depth interviews with 19 executive-level industry professionals and 4 academic experts to build a framework for attribute-based pricing implementation in the hotel industry.

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Proudly supported by

Want to sponsor this event? contact us.