ROC @ WORK Series Key session from the 2022 Revenue Optimisation Conference. Connect with speakers during these 1 hr Zoom sessions scheduled over the coming months.

Post pandemic sales mindset, strategies and challenges

A talk by Paul Er
Vice President Sales & Marketing Asia, Millennium Copthorne

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About this talk

We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales. How should we be embracing this new mindset, and how are we managing current challenges presented to salespeople due to the impact of the pandemic.

The sales role was changing prior to the COVID pandemic as customers are looking for more for a “trusted advisor” and a lot of sales work is now done in the virtual environment. This requires different skills and competencies. As staff numbers have been consolidated, it has been necessary for salespeople to work more closely than ever before with their peers in marketing and revenue, as well as with salespeople previously working in different areas.

Which of these changes will remain and which will might go? What is the future of the Sales role?

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